Yes, girls can!
COVERGIRL has always believed that women CAN change the world and have a tradition of empowering women to break though and rock their beautiful, in the choices they’ve made selecting authentic, inspiring COVERGIRLS, and their work with partners and programs (like Black Girls Rock, Make A Wish and HALO Awards) to kick the “can’ts” to the curb. They want to harness the power and possibility of girls everywhere for boundary-breaking change.
How? By kicking off a Girls Can movement with a simple, fun and COVERGIRL feisty message: Help girls overcome barriers to break boundaries, empowering them to be the next generation of women who rock the world.
COVERGIRL is starting the Girls Can movement to help girls turn “Can’t” into “Can”. The movement kicks off with a motivational video featuring fabulous COVERGIRL’s — Sofia Vergara, Becky G, Katy Perry, Ellen DeGeneres, Janelle Monae, P!NK and Queen Latifah, to start a conversation about what girls CAN do when they refuse to let life’s “can’ts” hold them back. This video is just the first chapter of a beautiful new program of advocacy and action from America’s most iconic makeup brand.
The video, live now on our YouTube channel, made its official debut during the Olympics Closing Ceremony this past Sunday, February 23rd, and following the broadcast they unveiled more about our Girls Can movement.
As readers who embody the Girls Can spirit, COVERGIRL would love your help in spreading the word. What this looks like is a Tweet or social share that will hopefully inspire your followers and friends to join our Girls Can movement.
Tweet to Support! Here are a couple of sample tweets you can use:
- “The @COVERGIRL #GirlsCan viral video is adorable! We can totally relate to @SofiaVergara & @iamBeckyG, Latinas breaking barriers! Watch: http://youtu.be/KmmGClZb8Mg”
- “Love @SofiaVergara & @iamBeckyG sharing with us ¡que si se puede! in @COVERGIRL’s #GirlsCan viral video: http://youtu.be/KmmGClZb8Mg”
Looking forward to hearing what you think of the video, and as always thank you for your support!
What have you done that you were told you couldn’t?
Disclosure: No monetary compensation was provided for this post. All opinions are my own.