The Olympic Games at Sochi are well underway. Procter & Gamble, a Worldwide Olympic Partner, officially welcomed moms and families of Olympians to the P&G Family Home to kick off the Sochi 2014 Olympic Winter Games. In the P&G Family Home, brands including Pantene®, Gillette®, Bounty® and Olay® will serve families of Olympians from all over the world, every day of the Games.
The P&G Family Home is the heart of the company’s Thank You Mom program for Sochi 2014, in which P&G brands honor the role moms play in helping their kids achieve their dreams. Tide® athlete, Nick Goepper (USA), Pampers® athlete, Oksana Domnina (Russia) and Rosi Mittermaier, double Olympic gold medalist and mother of Gillette athlete, Felix Neureuther (Germany), attended the opening of the Family Home. Here, Opening Ceremony tickets were presented to moms of athletes partnering with P&G brands in countries around the world.
P&G’s Thank You Mom campaign kicked off in October with the release of Raising an Olympian, a film series showcasing the journey of 28 world-class athletes, as seen through the eyes of their moms. The videos have collectively garnered over 26 million views since the launch and can be viewed at: P&G Raising an Olympian. P&G then debuted its online film and commercial advertisement, “Pick Them Back Up.” A sequel to London’s “Best Job,” “Pick Them Back Up” celebrates how moms everywhere are there to pick their kids back up and encourage them to try again. The TV spot, which has earned over 28 million digital views, can be viewed in full here: “Pick Them Back Up.”
Here are some Olympian inspired Covergirl looks:
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Which look is your fave?
Disclosure: No monetary compensation was provided for this post. All opinions are my own.