“Whether planned or unexpected, foreign-born or U.S. born, easy or complicated, two months early or a few years late, Pampers recognizes all of these babies as miracles and supports their happy, healthy development,” said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. “
We want this new campaign to inspire the community by recognizing some of the challenges Latino families face, and letting them know that we are here, listening, and ready to help.”
On December 7th Pampers launched their campaign alongside dozens of Los Angeles Hispanic moms and babies. Pampers and the urban artists known as Retna and El Mac came together for a celebratory event at MacArthur Park Primary Center in Los Angeles, a pre-school and kindergarten center with a 95 percent Hispanic student population. Pampers introduced the different campaign elements including the donation of a new school mural that will be developed over the next weeks by the two artists. The new artistic creation will be titled “Every Little Miracle” and was commissioned by Pampers to portray the real-life miracle stories of many Latino babies as told by their families.
Well said Barbara. I, too, feel that as a Latina working mom, the challenges are always present but with love of our community, friends, and family we will succeed in all our endeavors and our children will continue to make strides in the Latino community.
My 7 year old daughter is certainly my little miracle and I am so happy that Pampers has taken the initiative to make it known that every child is a little miracle.
About Procter & Gamble (NYSE: PG)
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(1) NO PURCHASE NECESSARY to enter the sweepstakes. A purchase does not increase your chances of winning. Open only to legal residents of the 50 U.S. & DC, who, as of the last day of the month prior to the date of entry, are 18 or older. Void where prohibited. The Pampers Little Miracles Sweepstakes starts 12/1/2010 & ends 12/31/2010. Sponsored by The Procter & Gamble Distributing LLC. For Official Rules, visit the Milagros tab on the Pampers Latino Fan Page http://www.facebook.com/PampersLatino